Carnival Expands “On Deck For The Cure” Program
Published on modernagent: August 28, 2007
Following a successful pilot program aboard the Carnival Valor and Carnival Fascination, Carnival Cruise Lines will expand its involvement with the “On Deck for the Cure” breast cancer fundraising initiative, adding one-kilometer walks and other activities to the majority of its fleet. Modeled after a program introduced by Holland America Line and launched earlier this year aboard five Carnival Corporation & plc brands, the fundraising initiative benefits Susan G. Komen for the Cure, the global leader of the breast cancer movement. “On Deck for the Cure” has a goal of generating $1 million toward breast cancer research, education, screening and treatment. Carnival’s expansion of the program will encompass 14 ships and include all vessels operating cruises of seven days or longer, as well as four- and five-day voyages aboard the Carnival Elation from San Diego.
Guests participating in Carnival’s “On Deck for the Cure” activities are encouraged to make a minimum $10 donation and partake in a one-kilometer walk around the ships’ jogging tracks while wearing their custom-designed T-shirts and wristbands included with each donation. Additionally, pink lemonade, which signifies the color associated with breast cancer awareness, will be served after the walk to all participants. “On Deck for the Cure” activities are promoted via the line’s daily shipboard newsletter, “Carnival Capers,” as well as on in-cabin television programming. In addition to the “On Deck for the Cure” initiative aboard Carnival Cruise Lines’ ships, other Carnival Corporation & plc brands participating in the program include Holland America, Costa Cruises, Princess Cruises and The Yachts of Seabourn.
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