Silversea Launches New Spa Concept
Published on: March 28, 2007
Silversea Cruises is launching a new spa concept throughout its four-ship fleet, starting with the Silver Shadow. The new spa brand, known as The Spa at Silversea, will replace the line’s existing Mandara Spas and will feature new treatments and ceremonies designed to offer a more personalized and holistic spa experience that focuses on the guest’s individual needs and lifestyle. Recently unveiled during the Silver Shadow’s World Cruise, The Spa has a refurbished décor of new artwork and contemporary furnishings in a color palette of white and silver with subtle hints of color. The new spa will be implemented aboard Silver Wind in July, and will be expanded to the Silver Cloud and Silver Whisper in the following months.
“This is a further step in the evolution of our comprehensive Wellness Program, which we introduced across our fleet last year,” said Erling Frydenberg, Silversea’s chief operations officer. “Being able to maintain a healthy lifestyle away from home is becoming increasingly important to today’s affluent traveler.”
In conjunction with the new spa concept, the Silver Shadow now offers a cutting-edge body age assessment technology that tests body fat, cardiovascular health, strength and flexibility to see how the guest’s body age compares with his or her actual chronological age. Based on the results, The Spa’s personal trainers can design an accurate lifestyle program for the guest and recommend an onboard fitness regimen complemented by dining options developed specifically for the Wellness Program. Among the enhanced spa treatments and services is a new selection of “Wellness Ceremonies” designed to address specific concerns such as aging skin, cellulite, arthritis, poor circulation, sore muscles and more.
The Spa has also incorporated more grooming services for men, including facials and barbering services. The Spa at Silversea also offers a new ceremony that involves a half-day of pampering for the male face and body. Plus, joint treatments were added for couples, such as an in-suite massage and calming bathing ritual of choice. The new spa is operated by Steiner Leisure Ltd., which also operates the Mandara brand. The new Silversea spa will feature Steiner’s Elemis products and treatments, although they will be tailored to Silversea’s upscale standards. For example, the Silver Shadow is the first cruise ship to offer the Elemis Visible Brilliance Facial, touted to firm, rejuvenate and plump up the skin, while reducing dark circles from around the eye contour after just one treatment.
